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porter s five forces starbucks

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... Porters Five Forces
1. Rivalry

Martha Stewart Living Omnimedia rivals within the women's, service magazine segment of the publishing industry include Rosie, Ladies' Home Journal and Redbook. Within the decorating, cooking and lifestyle segment of the industry Omnimedia’s rivals include Metropolitan Home, Food & Wine, Gourmet, and Country Living, Better Homes & Gardens, and Southern Living. Within the wedding service magazine segment of the publishing industry rivals includes Modern Bride, Bride's Magazine, Elegant Bride and Bridal Guide. Within the merchandising industry Omnimedia rivals include Wal-Mart, Target, Sams’, BJs’ and other discount stores.
2. Threat of Substitutes

Threat of Substitutes refers to the ability ...

... are similar to those sold by Kmart are available at other stores such as Wal-Mart. In addition the sate of the economy has a significant impact on the power of the buyer. Currently many industries are hurting including the merchandising industry this economic windfall gives consumers more power. (“Porter’s Five Forces”)

4. Supplier Power

In the merchandise industry suppliers are weak because the products are standardized, can be easily produced and it is also easy to find substitutes. The merchandising segment for Omnimedia in no exception to this rule, even though Martha Stewart produces high quality products. Within the publishing segment the power ...

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