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... are similar to those sold by Kmart are available at other stores such as Wal-Mart. In addition the sate of the economy has a significant impact on the power of the buyer. Currently many industries are hurting including the merchandising industry this economic windfall gives consumers more power. (“Porter’s Five Forces”)

4. Supplier Power

In the merchandise industry suppliers are weak because the products are standardized, can be easily produced and it is also easy to find substitutes. The merchandising segment for Omnimedia in no exception to this rule, even though Martha Stewart produces high quality products. Within the publishing segment the power ...

... barriers to entry are large. Producing a magazine is extremely expensive and because of this the threat of entry is low. Within the merchandising industry the barrier to entering is relatively low and therefore the threat of entry is relatively high.



















Works Cited
Porter’s Five Forces”. https://www.quickmba.com/strategy/porter.shtml
“Martha Stewart Living (NYSE) - Business Description”. https://yahoo.marketguide.com/MGI/busidesc.asp?target=%2Fstocks%2Fcompanyinformation%2Fbusidesc&Ticker=MSO


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