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airline british airways shift work

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... British Airways

Since its birth, the mission of British Airways has been to be the best and most successful company in the airline industry. It seeks to fulfill this mission by excellent customers service. This has succeeded for a long time, however current trends in the airline industry are presenting a challenge. Competition in the industry is for example fierce, and point-to-point carriers such as Southwest Airlines are increasingly popular. Furthermore smaller airlines are able to keep their fares lower than the major ones. This is the main point of competition for the airline industry today. This has manifested itself in job cuts and other measures used by airlines to keep their fares competitive. In order to deal with the situation, British Airways adopted strategies such as strategic alliances.
Other strategies that could be followed is to accept suggestions for more economic effectiveness from employees. British Airways should treat their employees like they do their customers. Doing this would offer the employees a feeling of partnership with management. This would also boost morale. Another strategy that could be used is to solicit suggestions from customers, where the best idea for economic effectiveness would be rewarded by means of a holiday or a free flight or something of the ...

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