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... into joint ventures and licensing agreements for its engines and equipment, but the organization still faced intense competition and there are many other manufacturers who are entering into diverse markets to expand their sales.
Briggs and Straton has also effectively introduced new engines and products to gain new market shares and to gain penetrate new markets, However, there is consistent technological change in the field and there is also changing demand. This indicates that the organization is going to have to alter its product line or continue to expand it if it is going to be able to maintain its position in the market.
SWOT Analysis
Strengths:
1. brand recognition
2. quality products
3. strong licensing networks
4. strong economic base 5. effective advertising campaign
6. growing international markets
Weaknesses:
1. lack of backward integration
2. lack of forward integration
3. possibly slow in technology development
4. no clear future plan
Threats:
1. new technologies for small engines that Briggs cannot compete with
2. new entrants into the market
3. financial downturns
4. foreign exchange losses
5. lower production costs for foreign producers
6. trade restrictions or constraints
Opportunities
1. expansion into the new Eastern-European markets
2. construction of plants in mexico to keep costs down
3. design of ...

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