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ethnography papers on restaurants
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... countless on television, outdoor banners and billboards, magazines, local radios, invitation, and sponsorship programs.
In international market however, McDonald's leads ahead against its national competitors. McDonald's outlets were booming in the 1980’s and 1990’s, together with the expansion of American culture invasion to international consumers through television, movies, papers, and the Internet. McDonald's has full resources to make it all. It starts to program specialized campaigns that are slightly modified to suit local taste and culture, but the basic idea of family restaurant remains the same.
In other countries, McDonald's has less competition with similar products, since there is ...
... are considered on spending operational cost and giving lower income. The shutting down will release around 400 to 600 employees from their jobs, where mainly two-third of the layoffs will take place in national scope. Later, the company planned to transfer “ownership” to “developmental licensees” who would own and operate the restaurants, while McDonald's got the loyalty (Gretton, 2002).
By reducing its expenses, McDonald's expects the company can cover costs of operating the national restaurants by switching the strategy. Closing the downbeat restaurants will allow them to concentrate on the existing chains, with available resources for more promotion projects. Due to this ...
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