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1950 s advertisements ethnic

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... quality problems
5) no established customer base and having to forge the market share from intense competition.

Threats:
1) financial failure
2) lack of supplies
3) inclimate weather that closes the stand4) management conflicts
5) product duplication by larger chains or restaurants
6) lack of interest by market
7) introduction of other ethnic foods in the area
destruction of food products because of heat
8) equipment breakdowns
9) difficulties with suppliers

Opportunities:
1) open an indoor restaurant
2) expand to other ethnic foods
3) open more restaurants
4) expand the menu
5) get into Asian souvenirs and other products that can be sold from the ...

... is going to be successful. It is going to have to separate itself from the other restaurants in the area.
Marketing strategy will consist of reaching the international and domestic student base at Portland State University. This will be accomplished by attaching flyers telling of the coming restaurant to bulletin boards. The advertisements will stress the unique food products available.Most of the advertising will consist of street advertising to bring in the transient traffic to try the food products. Indonesian music will be played at the food cart to draw attention to the cart and its products. A sandwich sign will be placed in ...

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