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... company’s strengths and weaknesses as well as ultimately assessing its profitability. Financial ratios should be considered a useful tool when examining the profitability and efficiency of any company. Some companies are certainly more successful and profitable than others, and pharmaceutical companies in particular seem to have a distinct advantage when measuring financial ratios.

When assessing any organization, for terms of this paper are as follows: Johnson & Johnson, Pfizer and Merck it is important to consider the profitability and efficiency of the company. This is among the first information investors will explore before “investing” in a company. Ratio analysis is a critical analysis of the ...

... to the imbalance created by too high of a liquidity ratio.

Efficiency and profitability are extremely important ratios to consider. Efficiency ratios measure the companies ability to generate sales and invest in assets “efficiently”, assessing in essence whether a firm is maximizing utilization of assets. Profitability ratios are most often utilized when comparing companies in the same industry. A profitability ratio assesses whether a company is capable of generating revenue. Control of expenses, proper use of assets and the ability to manage A/P are all reflected in the profitability ratio.

In examining pharmaceutical companies such as Johnson & Johnson, Pfizer and Merck, this paper will ...

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