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... the option, many travelers are selecting methods of transportation other than air travel. The result is that the damaged Airline industry is having a more difficult time shaking off the effects of 9-11, and charting a course forward toward profitability.
To counteract this trend, the following recommendations are prepared for Continental Airlines. The campaign name is “Continental’s Premium Pass(ages).” At the core of this campaign is a renovation of the Continental “One Pass.” This existing frequent flier mileage program has received high awards for customer satisfaction in the late nineties, but the current name carries no brand awareness. Each area of promotion, ...

... July. They increase their sales by offering promotions on what the consumer is purchasing, when they want to purchase it. The airline should take the same approach to specific flights, between specific cities, at loss leader prices, during the travel periods when it is less likely to experience empty seats. Their competition SouthWest Airlines runs a similar campaign during slower winter months of 2000-2001.
4. Express Jet services Continental as Continental Express, making short flights economical, and timely. This service has come under scrutiny recently with questions about the reliability of small, commuter aircraft. Express Jet offers 950 daily departures form over 110 cities, ...

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